BOTTLE, BEER

Description: BROWN CARDBOARD BOX MARKED "LETHBRIDGE", "BREWERS OF QUALITY SINCE 1901", CONTAINING 14 BROWN GLASS `STUBBY' BEER BOTTLES. 11 BOTTLES HAVE WHITE PAPER LABEL MARKED "LETHBRIDGE BEER", "341 ML BEER-BIERE 5% ALC./VOL", "SICKS LETHBRIDGE BREWERY LIMITED, LETHBRIDGE, ALBERTA. UNION MADE", AND "BREWERS OF QUALITY SINCE 1901". THREE OF THE BOTTLES HAVE NO LABEL. ALSO FOUND IN THE BOX IS AN ALBERTA LIQUOR CONTROL BOARD RECIEPT FOR THE CASE OF BEER STATING THE BEER WAS PURCHASED IN CALGARY ON 17/03/86 FOR $8.00. CASE HAS WHITE PAINT SPATTERED ON SURFACE. SOME OF THE LABELS ON THE BOTTLES ARE TORN.

History: DONOR FOUND THESE WITH GARBAGE APPROX. 8 YEARS AGO, WHILE HE WAS EMPLOYED AS A CITY OF LETHBRIDGE GARBAGE TRUCK DRIVER. BY 1986 LETHBRIDGE BEER HAD ADOPTED A NEW LABEL. AT THIS TIME, MOLSON'S WAS INVOLVED IN THE UPCOMING WINTER OLYMPICS HELD IN CALGARY IN 1988 (NOTE THE FORMATION OF THE FIVE GOLDEN BEER BARRELS ON THE LABEL, INDICATIVE OF THE OLYMPIC RINGS). THIS BROWN STYLE OF BEER CASE WAS CHEAPER TO MAKE THAN THE MORE COMMON ONES WITH A WHITE BACKGROUND, SO THE BREWERY EXPERIMENTED WITH THIS BOX FOR A TIME. HOWEVER, IT PROVED UNAPPEALING TO CUSTOMERS WHO PREFERRED ITS PREDECESSOR, AND THE BREWERY SWITCHED BACK TO THE MORE EXPENSIVE STYLE.