TEMPLATE

Description: 2 OFF-WHITE CARDBOARD LETHBRIDGE HERALD TEMPLATES WITH EATON'S DEPARTMENT STORE ADVERTISMENTS. FIRST TEMPLATE HAS A FULL PAGE EATON'S AD MARKED "EATON'S OPPORTUNITY DAYS", WITH THE ADVERTISED PRICES OF VARIOUS CLOTHING AND ACCESSORIES. ACROSS BOTTOM OF AD IS MARKED "EATON'S SEMI-ANNUAL SALE OF HOME FASHIONS COMMENCES THURSDAY! STUDY THE COLORFUL EATON'S FLIER DELIVERED TO YOUR HOME." ITEM HAS BLACK INK ON THE SURFACE, AND BLUE, BLACK, AND RUST COLORED CARDBOARD STRIPES GLUED TO THE BACK TO FILL IN AREAS WHERE THERE IS NO PRINT ON THE FRONT. SECOND TEMPLATE HAS AN EATON'S AD COVERING MOST OF THE PAGE, WITH A ROW OF INTERNATIONAL NEWS ARTICLES ACROSS THE TOP OF THE PAGE. THE EATON'S AD HAS THE CARTOON IMAGE OF 4 YOUNG GIRLS ROLLER SKATING, AND THE CAPTION READS, "ACCENT ON ACTION", WITH PRICES AND DESCRIPTIONS OF CHILDRENS CLOTHING IN THE LOWER RIGHT CORNER. LIKE THE FIRST TEMPLATE, THE FRONT HAS BLACK INK ON THE SURFACE, AND CARDBOARD STRIPES GLUED ON THE BACK. MARKED ON THE BACK OF BOTH PIECES IS "WOOD BLUE STREAK STANDARD", AND "MADE IN U.S.A". ALSO, SIDES ARE SPLITTING AND CRACKED ON BOTH SIDES OF THE SHEETS.

History: ITEMS WERE USED WHEN PRINTING THE LETHBRIDGE HERALD IN 1966. DONOR DISCOVERED ITEMS APPROX. 20 YEARS AGO IN THE ATTIC OF HER GARAGE AT 1610 6TH AVENUE SOUTH, WHERE THEY REMAINED UNTIL DONATED IN 1997. PRESS MATS WERE MADE FROM THIN LAYERS OF ASBESTOS SANDWICHED BETWEEN LAYERS OF HEAVY PAPER. TYPESETTERS CREATED TEXT FOR PAGES WITH ROWS OF METAL TYPE THAT WERE PLACED IN WOOD FRAMES CALLED GALLEYS. THE GALLEYS WERE ASSEMBLED LIKE A QUILT WITH THE OTHER ELEMENTS OF THE PAGE, LIKE PHOTOS AND ADS. THE FINAL PAGE WAS CALLED A CHASE, BUILT BACKWARDS IN A MIRROR IMAGE. THE CHASE WAS PRESSED INTO THESE PRESS MATS, WHICH MADE A PERFECT IMPRINT OF THE PAGE ONTO THE MAT - THEN HOT LEAD WOULD BE POURED INTO THE MATS AND THAT WOULD MAKE THE PLATE THAT WENT ON THE PRESS. THE CHANGE TO OFFSET MEANT BETTER QUALITY REPRODUCTIONS, BUT ENORMOUS JOB LAY-OFFS. SEE HARDCOPY FILE FOR MORE INFORMATION. **ATTENTION** ITEMS REQUIRE CAREFUL HANDLING AS IT WAS DISCOVERED THEY CONTAIN ASBESTOS. SEE HARDCOPY FILE FOR MORE INFORMATION.