BOTTLE, BEER

Description: AMBER GLASS C/W METAL CAP & PAPER LABELS. LONG NECK STYLE BOTTLE UNOPENED & C/W BEER. LABEL DEPICTS SILHOUETTE IN UPPER LEFT CORNER OF LETHBRIDGE BREWERY: "AFTERTHE FAMOUS FORMULA OF THE HOUSE OF LETHBRIDGE" "OLD STYLE PILSNER BEER". WELL KNOWN LABEL HAS ILLUSTRATION OF PLANE, TEEPEE, CAR, TRAIN, A GROUP OF MONKS, 2 INDIVIDUALS AROUND THE "6 SICKS" LOGO. NECK LABEL & CAP ALSO LABELED: "SICKS' LETHBRIDGE BREWERY LIMITED". LABEL ALSO READS "A SICKS' QUALITY PRODUCT", "NET CONTENTS 12 FLUID OZS", "UNION MADE", "FROM THE CRADLE OF EUROPE TO THE ROCKIES" AND "BREWED AND BOTTLED BY SICKS' LETHBRIDGE BREWERY LTD., LETHBRIDGE, ALBERTA". EMBOSSED ON BOTTOM "MADE IN CANADA", & OTHER MARKS.

History: DONOR FOUND BOTTLE IN BASEMENT DURING A RENOVATION PROJECT. OLD STYLE PILSNER IS 1 OF THE MOST FAMOUS BEERS PRODUCED BY FRITZ SICK & SON EMIL. SEE ALSO P19900007001/2-GA FOR ADDITIONAL BREWERY HISTORY. THE OLD STYLE PILSNER LABEL WAS CONCEIVED BY FRITZ SICK'S DAUGHTER, LOUISE BLAIR (NEE SICK). THE LABEL WAS DESIGNED TO FEATURE OBJECTS SYMBOLIC TO THE BREWERY AND THE WEST: THE CONCORD STAGECOACH, THE PURPLE LABEL AIRPLANE, TRAINS (TRANSPORTATION), NATIVE LIFE, MONKS BREWING BEER, AND THE HOUSE OF LETHBRIDGE. ONE OF THE MOST FAMOUS BEERS PRODUCED BY SICK'S BREWERIES. OLD STYLE PILSNER WAS TOUTED IN 1926 AS THE "PRE-WAR BEER - ANOTHER LETHBRIDGE TRIUMPH". THE ADVERTISING CLAIMED THAT PREVIOUS TO WORLD WAR I THE MOST CELEBRATED AND FASTEST SELLING BEERS WERE MADE WITH A RICE BASE. SINCE THAT TIME, EITHER FROM LACK OF EXPERIENCE OR INDIFFERENCE, VERY FEW BREWERS HAD ATTEMPTED MAKING BEER IN THIS MANNER. HOWEVER, THE PROGRESSIVE HOUSE OF LETHBRIDGE HAD PERFECTED A BREW WITH A RICE BASE -- THEY CALLED IT OLD STYLE PILSNER.