BOTTLE, BEER

Description: NO NECK AMBER BOTTLE, PAPER LABEL: "MOLSON LIGHT" C/W CROWN CAP, BOTTLE IS EMPTY. CAP READS "MOLSON LIGHT". LABEL ALSO READS "MOLSON'S WESTERN BREWERIES (1976) LTD. VANCOUVER EDMONTON LETHBRIDGE REGINA PRINCE ALBERT WINNIPEG CANADA UNION MADE", AND "BEER 340 ML 3.9% ALC/VOL BIERE". EMBOSSED ON BASE OF BOTTLE "CANADA" & "FR 16 97".

History: AMONG THE PRODUCTS BREWED UNDER THE MOLSON’S BRAND NAME AT THE LETHBRIDGE PLANT WERE MOLSON CANADIAN, MOLSON LIGHT, AND MOLSON GOLDEN. NATIONAL BRANDS, SUCH AS THESE, WERE BREWED LOCALLY BECAUSE THEY COULD BE EASILY EXPORTED OVER PROVINCIAL BOUNDARIES AND WERE FAMILIAR TO A WIDER AUDIENCE THAN THE LOCAL LETHBRIDGE BEER BRAND. THERE WAS A RETURN TO THE LONG NECK BOTTLE IN THE 1980S, FOLLOWING A BREACH IN THE INDUSTRY STANDARD. BEFORE THIS TIME, ALL BREWERIES USED THE SAME SHAPE OF BOTTLE, THEN ONE COMPANY CHANGED TO A DIFFERENT STYLE. OTHERS BEGAN TO USE DISSIMILAR STYLES IN AN EFFORT TO OUT DO THEIR COMPETITORS WITH A MORE MARKETABLE BOTTLE. THIS MADE IT MORE DIFFICULT WHEN BOTTLES WERE RETURNED TO THE BREWERIES AS SORTERS NEEDED TO BE HIRED TO SEPARATE THE DIFFERENT TYPES OF BOTTLES.. THIS LABEL HAS ONLY METRIC MEASURE. SEE P19900020001-GA FOR LETHBRIDGE BREWERY HISTORY.