BOTTLE, BEER

Description: NO NECK AMBER BOTTLE, PAPER LABEL: "LETHBRIDGE BEER SICKS' LETHBRIDGE BREWERY LTD., LETHBRIDGE, ALBERTA" C/W CROWN CAP, BOTTLE IS EMPTY. CAP READS "BRIDGE ALBERTA'S PRIDE", "BREWED FROM CHOICEST CANADIAN MALT AND HOPS", "341 ML 12 OFL", "5% ALC/VOL" AND "UNION MADE". EMBOSSED ON BASE OF BOTTLE IS "CANADA", AND "DP767".

History: THE “STUBBY” BEER BOTTLE WAS INTRODUCED TO ALBERTA IN 1964. THE CHANGE OVER FROM LONGNECK TO COMPACT WAS PART OF A PROGRAM TO DESIGN A BETTER BOTTLE FOR BEER. THE NO NECK BOTTLE MADE CARTONS OF BEER SMALLER AND EASIER TO CARRY. IT ALSO MADE THE CARTONS LIGHTER AS 12 BOTTLES OF STUBBY WEIGHED 2 POUNDS LESS THAN 12 BOTTLES OF LONG NECK. THE STUBBY IN TURN GAVE WAY IN THE LATE'80'S TO THE LONG NECK. THIS LABEL HAS METRIC & IMPERIAL MEASURE. THIS BEER WAS BREWED ONLY IN THE LETHBRIDGE PLANT, & WAS DISCONTINUED IN THE MID-'80'S PRIOR TO THE LETHBRIDGE PLANT CLOSING. ALTHOUGH MOLSON'S BREWERIES LIMITED TOOK OVER THE SICK'S BREWERIES PLANT IN LETHBRIDGE IN 1958, IT CONTINUED TO BREW LETHBRIDGE PILSNER AND LETHBRIDGE LAGER BEER. THE COMPANY CHOSE TO CONTINUE BREWING THESE BRANDS TO "SUIT LOCAL TASTE PREFERENCES WITH SKILLS, MODERN TECHNIQUES AND EXPERIENCE SUPPLIED BY THE ENTIRE COUNTRY-WIDE ORGANIZATION". SEE P19900020001-GA FOR LETHBRIDGE BREWERY HISTORY.