CARTON

Description: WHITE AND PURPLE CARDBOARD 250ML MILK CARTON, CARTON HAS BEEN TAPED TOGETHER. TEXT ON CARTON READS, "HOMOGENIZED MILK... PURITY..." TAPE IS DETERIORATING.

History: UNKNOWN WHETHER THIS MOCK-UP MILK CARTON WAS USED FOR FINAL MILK PRODUCT. THE CARTONS WERE DESIGNED BY STAN AND ROMEO FABBI AND THEIR STAFF. THE IMAGE OF THE SMALL CHILD ON THE SIDE OF THE CARTON SURROUNDED BY THE TEXT, "YOURS TO LOVE, OURS TO PROTECT," IS GARY FABBI, SON OF ROMEO FABBI. GARY'S IMAGE WAS ALSO USED ON THE SIDE OF MILK DELIVERY TRUCKS. MILK WAS SOLD IN GLASS, CARDBOARD, OR PLASTIC CONTAINERS WITH DIFFERING AMOUNTS OF BUTTER FAT. HOMOGINIZED MILK WAS SOLD IN 1 GALLON, 3 QUART, 1/2 GALLON, OR QUART JUGS. THESE CARDBOARD CARTONS WERE KNOWN AS PURE-PAK. PURITY DAIRY IN LETHBRIDGE, ALBERTA, WAS THE FIRST DAIRY IN CANADA TO USE ENTIRELY PURE-PAK PACKAGING FOR THEIR LIQUID MILK PRODUCTS. ORIGINALLY, THE CARDBOARD CONTAINERS WERE COATED WITH WAX, USING A MELTED WAX BATH. EVENTUALLY, A PLASTIC COATING WAS DEVELOPED, WHICH MADE PRODUCTION EASIER. CARDBOARD AND PLASTIC PACKAGING WAS DEVELOPED TO REPLACE GLASS BOTTLES. THE WEIGHT AND EXPENSE OF GLASS WAS PROBLEMATIC. CARDBOARD AND PLASTIC, HOWEVER, WERE LIGHTWIEGHT AND DID NOT NEED TO BE RETURNED TO THE DAIRY. FOR MORE INFORMATION, SEE P20070013001 AND PERMANENT RECORD.