CASE

Description: RECTANGULAR, CARDBOARD CASE. HAS A DIVIDER IN THE CENTER THAT IS HIGHER THAN REST OF CRATE AND FORMS A HANDLE AT THE TOP. DIVIDER IS RED AT THE TOP AND READS "SERVE CHILLED PLEASE RETURN EMPTY BOTTLES" IN WHITE, ON BOTH SIDES. ALL SIDES OF CASE READ "LETHBRIDGE 21 QUALITY SOFT DRINKS". BOTTOM OF BOX IS STAINED, FROM HAVING BEEN WET. ON BOTTOM OF BOX IS A STAMPED BOX CERTIFICATE THAT READS "MACMILLAN BLOEDEL PACKAGING LIMITED REGINA SASKATCHEWAN"; ALSO ON BOTTOM OF BOX READS "6/28-OZ.".

History: THE BAR 21 BRAND WAS INTRODUCED BY THE LETHBRIDGE BREWERY IN THE MID-1960S, SHORTLY BEFORE THE BREWERY CEASED PRODUCTION OF SOFT DRINKS. THE SIGNIFICANCE OF THE BAR 21 SYMBOL IS UNKNOWN. THE LETHBRIDGE BREWERY BEGAN THEIR SOFT DRINK LINE IN THE EARLY 1900S AND PRODUCED UNDER THE ORANGE CRUSH FRANCHISE AND THEIR OWN LETHBRIDGE LABEL. THE LINE HELPED SUSTAIN THE BREWERY THROUGH PERIODS OF PROHIBITION AND BANS ON ADVERTISING ALCOHOLIC BEVERAGES. COLLECTED FOR USE IN MUSEUM'S ALBERTA'S PRIDE EXHIBIT, HELD IN 2001-2.