Skip header and navigation
Galt Museum and Archives Collections
  • Search
  • Help
  • Selections 0
Print
Toggle Detail View

BOOKLET

https://collections.galtmuseum.com/link/artifact10314
Material Type
Artifact
Other Name
VIEWMASTER BROCHURES
Date Range From
1954
Date Range To
1959
Materials
PAPER
Catalogue Number
P20000010031
More detail
Material Type
Artifact
Other Name
VIEWMASTER BROCHURES
Date Range From
1954
Date Range To
1959
Materials
PAPER
No. Pieces
5
Description
1. "VIEW-MASTER 3-D REEL LIST". 0.1CM(H) X 10.8CM(L) X 8.6CM(W). FOLDED BROCHURE. INSIDE HAS A "VIEW-MASTER REEL LIST REVISED SEPTEMBER, 1954". PART OF OTHER SIDE ADVERTISES OTHER VIEW-MASTER PRODUCTS, COMPLETE WITH COLOR PICTURES. FRONT OF BROCHURE HAS A PICTURE OF MOUNT RUSHMORE, WITH TOURISTS AT THE BOTTOM LOOKING AT IT, IN FRONT OF A PLAQUE. READS ON FRONT "VIEW-MASTER 3-D REEL LIST" "VIEWMASTER 3-DIMENSION COLOR PICTURES". 2. "VIEW-MASTER REEL LIST". 0.1CM(H) X 12.0CM(L) X 9.5CM(W). FOLDED BROCHURE INSIDE HAS A "VIEW-MASTER REEL LIST MARCH, 1956". PART OF OTHER SIDE ADVERTISES OTHER VIEW-MASTER PRODUCTS, COMPLETE WITH COLOR PICTURES. FRONT OF BROCHURE HAS A PICTURE OF A WATERFALL OR WEIR, WITH TALL RED FLOWERS AND SMALL YELLOW FLOWERS IN FOREGROUND. FRONT READS "VIEW-MASTER REEL LIST" "THREE DIMENSION COLOR PICTURES". 3. "VIEW-MASTER PACKET LIST". 0.1CM(H) X 9.2CM(L) X 8.8CM(W). LONG PIECE OF PAPER FOLDED INTO FOUR EQUAL SECTIONS. INSIDE HAS A LIST OF PACKETS, AND READS AT TOP "PACKETS SEND THEM AS GIFTS...THEY'RE EASY TO MAIL!". OTHER SIDE ADVERTISES OTHER PRODUCTS. FRONT SECTION HAS A SKETCH OF A FAMILY ENJOYING THEIR VIEW-MASTER PRODUCTS. TOP READS "VIEW-MASTER PACKET LIST FUN FOR ALL THE FAMILY. ALL PRINT ON PIECE IS DARK TURQUOISE. 4. INSERT. 0.1CM(H) X 9.3CM(L) X 8.8CM(W). A SINGLE PIECE OF HEAVY ORANGE PAPER CUT SO IT HAS 6 SIDES (A RECTANGLE WITH BOTTOM CORNERS CUT OFF). FRONT READS "REMOVE BEFORE USING VIEW-MASTER STEREOSCOPE OPERATING INSTRUCTIONS", FOLLOWED BY 4 STEPS, AND A LIST OF "PICTURE SUBJECTS". BOTTOM OF FRONT READS "SAWYER'S INC., PORTLAND, OREGON LITHO IN U.S.A.". BACK OF INSERT IS BASICALLY THE SAME AS FRONT, EXCEPT INFORMATION IS DOUBLED (ONE IN SPANISH, ONE IN FRENCH). 5. ORDER FORM. 0.2CM(H) X 10.1CM(L) X 9.3CM(W). A PIECE OF PAPER FOLDED INTO SIX EQUAL SECTIONS. ONE SIDE HAS A LIST OF PRODUCTS AND ORDERING INSTRUCTIONS OTHER SIDE ALSO HAS PRODUCTS ON IT, PLUS AN ORDER FORM, AND THE FRONT OF AN ENVELOPE THAT READS "TO: SAWYER'S INC. P.O. BOX 444 PORTLAND 7, OREGON". THERE ARE FOLD LINES AND INSTRUCTIONS ON CENTER OF SHEET WHICH ALLOW IT TO BE FOLDED AND MADE INTO IT'S OWN ENVELOPE. THERE IS AN EXTRA FLAP AT TOP CENTRE OF SHEET. ONE SIDE READS "NOW! YOU CAN ORDER VIEW-MASTER PRODUCTS BY MAIL!". OTHER SIDE HAS A GUMMY STRIP (TO LICK AND SEAL ENVELOPE); UNDER THIS READS "HAVE YOU FORGOTTEN ANYTHING?", ETCETERA.
Subjects
DOCUMENTARY ARTIFACT
Historical Association
LEISURE
History
MATERIAL WAS IN DONORS POSSESSION FOR MAX. 5 YEARS. MATERIAL CAME FROM CATHOLIC CHARITIES BANK, PRIOR TO DONORS POSSESSION. DONORS COLLECTED MATERIAL WHILE EMPLOYEES AT BANK FOR 6 YEARS, 1990-1996. MATERIAL DONATED AS DONORS CANNOT CARE FOR OR DISPLAY PROPERLY.
Catalogue Number
P20000010031
Acquisition Date
2000-08
Collection
Museum
Less detail
  • Share
    Facebook Facebook Twitter Twitter LinkedIn LinkedIn
  • Feedback
  • More like this
  • Permalink
  • Home
  • Search
  • Help

Galt Museum and Archives
502 1 Street South
Lethbridge, AB

Phone: 403.320.3954
info@galtmuseum.com

© 2026 Galt Museum and Archives