The fonds consist of a mixture of studio portrait work, photographs of local businesses and other images. The 1972-1999 collection consists of 300,000 negatives and prints organized by individual projects in chronological order. It includes all the photographic work done by the studio in this perio…
Alfred Ernest Cross, circa 1890 -1951, emigrated from England to Prince Albert, Saskatchewan and settled in Lethbridge in 1920. By 1924 he had opened A.E. Cross Studio, a photography business which offered portraits and commericl photography, photo finishing and picture framing. The studio was located at 906 3rd Avenue South and moved to 614 3rd Avenue in 1927, and 710 3rd Avenue South in 1952. A. E. retired circa 1948 and his son, Reginald A. became manager. The company was renamed A. E. Cross Photography Limited circa 1967. By 1973 A.E. Cross Studios was apparently re-established at the same location with Reginald as manager. Ed Keeling became manager circa 1976 (source Glenbow Archives: A Guide To The Holdings Volume 1, 1992).
Ed Keeling was born in 1942 in Bassano, Alberta, and attended school in Coaldale, near Lethbridge. He started working at the A.E. Cross Studio in 1962 at the age of 20 as a support staff. That was the year when the studio started color processing. In 1972 he became the manager of the studio in partnership, and in 1974 the sole owner of the business. Over the years, Ed Keeling was a member of Photographers' Assn of Canada. For 11 years he was the President of the Alberta branch; 3 years he was the President of the national organization.
The majority of the early work of the Studio - 1865 images and 0.5 cm of textual records - was donated to Glenbow Archives by Reginald Cross in 1972. The remaining portion of the collection (700 images) was collected by the Galt Archives.
The 1972-1999 collection had been accummulated and stored in carton boxes in the basement of the studio. The boxes stayed in the basement untill August, 2011, when they were donated to the Galt Museum and Archives by the new owner Peter Etches.
Scope and Content
The fonds consist of a mixture of studio portrait work, photographs of local businesses and other images. The 1972-1999 collection consists of 300,000 negatives and prints organized by individual projects in chronological order. It includes all the photographic work done by the studio in this period. The photographs are largely portraits and weddings and occasional commercial projects.
The Swift Current Broncos Hockey Club was formed in 1966, the same year the Western Hockey League was created. The team did not participate in league play that first year but played exhibition games against other league members and intermediate teams. The Broncos competed in league play in 1967, along with Moose Jaw, Regina, Saskatoon, Weyburn, Estevan, Edmonton and Calgary. In 1974 after a great season in which the team narrowly missed the league championship, the franchise was moved to Lethbridge. [Source: Swift Current Broncos Official Home Page http://www.scbroncos.com/team/history.php]
The Broncos played in Lethbridge for 12 seasons, 1974 to 1986, winning the league championship in the 1982-1983 season. In the mid 1980s the team was put up for sale by owner Dennis Kjelgaard. Despite a large and loyal fan base, in 1986 the team was purchased by interests in Swift Current, Saskatchewan and moved back to its original home. Lethbridge was without a Western Hockey League teams for one season, until the Calgary Wranglers were moved to the city in 1987 and were renamed the Lethbridge Hurricanes. [Source: Wikipedia on-line encyclopedia http://en.wikipedia.org/wiki/Lethbridge_Broncos]
The photographs were transferred to The Galt in 1996 by Ashley Matthews, General Manager of the Lethbridge Sportsplex, now Enmax Centre.
Scope and Content
Eight colour photographs of Lethbridge Broncos hockey teams.