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Date Range From
1940
Date Range To
1950
Material Type
Artifact
Materials
PAPER, GLASS, WOOD
Catalogue Number
P20150034000
  2 images  
Material Type
Artifact
Date Range From
1940
Date Range To
1950
Materials
PAPER, GLASS, WOOD
No. Pieces
1
Height
2.0
Length
77.7
Width
62.7
Description
FRAMED SANDWICH MENU. MEDIUM RED/BROWN STAINED WOODEN FRAME. MENU IS ON A PIECE OF HEAVY BLACK PAPER, SIMILAR TO BRISTOL BOARD, BEHIND GLASS. MENU ITEMS HAVE BEEN HAND PAINTED ON WITH WHITE AND LIGHT GREEN PAINT. TEXT READS, FROM TOP: “SANDWICHES. COLD HAM 10¢. FRIED HAM 15¢. HAMBURGERS 10¢. BUTTERED TOAST 10¢. DOUGHNUTS 2 FOR 5¢. CAKE OR PIE 10¢. TEA COFFEE OR MILK 5¢.” NO BACKING ON FRAME. MENU IS HELD IN FRAME WITH 19 FINISHING NAILS. SILVER COLOURED METAL EYE HOOK IN CENTRE TOP OF FRAME FOR HANGING PURPOSES. POOR TO FAIR CONDITION. MENU SHOWS SIGNS OF WATER DAMAGE ALL OVER, BUT ESPECIALLY ALONG THE RIGHT HAND SIDE OF THE MENU, WHERE PRICES ARE LISTED. POSTER BOARD HAS RIPPED ALONG THE EDGES, ESPECIALLY IN TOP LEFT HAND CORNER. WATER DAMAGE IS ESPECIALLY EVIDENT ON THE BACK OF THE SIGN.
Subjects
ADVERTISING MEDIUM
Historical Association
RETAIL TRADE
History
THE FOLLOWING INFORMATION COMES FROM AN INTERVIEW CONDUCTED BY KEVIN MACLEAN IN DECEMBER 2015 WITH THE DONOR, REBECCA HOLAND, FROM LETHBRIDGE HERALD ARTICLES, AND FROM THE HENDERSON DIRECTORIES. IN HER INTERVIEW, REBECCA PROVIDED THE FOLLOWING INFORMATION ABOUT THE SIGN: “I HAD A RESTAURANT CALLED THE TUMBLEWEED CAFÉ. IT WAS LOCATED IN AN HISTORIC BUILDING ON 9TH AVENUE NORTH AND WHEN I OPENED IT A FELLOW CAME IN, WHOSE NAME I DO NOT KNOW. HE SAID ‘THIS LOOKS LIKE A GOOD PLACE FOR THIS SIGN.’ THE SIGN THAT HE GAVE ME THAT’S BEFORE US TODAY, HE TOLD ME WAS FROM THE WONDER CAFÉ THAT USED TO BE ON 13 STREET NORTH. AND HE GUESSED FROM THE PRICES ON THE MENU – HE THOUGHT IT WOULD BE BEFORE THE SECOND WORLD WAR. AND THAT’S ALL I REMEMBER. I DON’T KNOW HIS NAME AND I THANKED HIM, AND HUNG IT UP.” REBECCA LEFT THE SIGN HANGING IN THE CAFÉ FOR APPROXIMATELY THREE YEARS. THE SIGN THEN WENT WITH HER TO THE BEAVER MINES GENERAL STORE, WHERE IT HUNG FOR ABOUT 10 YEARS. REBECCA SAID “AND I JUST SOLD THAT STORE AND AM PACKING UP MY LIFE AND I THOUGHT POSSIBLY THE GALT MUSEUM MIGHT HAVE A USED FOR THIS.” WHEN ASKED WHY SHE TOOK THE SIGN WITH HER TO THE BEAVER MINES GENERAL STORE, SHE SAID: “I GUESS I DO HAVE A SOFT SPOT FOR SOME NOSTALGIA AND THE FACT THAT IT IS REAL AND THAT IT IS HAND PAINTED AND THAT SO MANY PEOPLE TODAY, WHEN THEY SEE IT, THEY GET A CHUCKLE AT THE PRICES. SO I THINK THERE’S AN ELEMENT OF FUN AND AN ELEMENT OF NOSTALGIA.” AN ARTICLE PUBLISHED ON FEBRUARY 27, 1998 DISCUSSES THE OPENING OF THE TUMBLEWEED CAFÉ, OPERATED BY REBECCA HOLAND AND HER BUSINESS PARTNER, CHARLENE NESBITT, AND LOCATED AT 707 9 AVENUE NORTH. “HOLAND WAS PROGRAM SERVICES COORDINATOR FOR FORT WHOOP-UP … NEITHER WOMAN HAD FORMAL RESTAURANT TRAINING BUT EACH BRINGS HER OWN SKILLS TO THE VENTURE.” IT CONTINUES: “TUMBLEWEED IS IN A FORMER GROCERY STORE BUILDING IN 1914 AND OWNED INITIALLY BY JOHN BERTE. AN OLD PHOTO SHOWS THE BERTE FAMILY POSING ON THE FRONT STEPS. DAUGHTER MILLIE LUCIANO STILL LIVES NEXT DOOR … THE J. BERTE GROCERY STORE HAD ONCE BEEN THE HUB OF THE NEIGHBOURHOOD, SAYS HOLAND, THANKS IN PART TO THE FACT IT HOUSED THE ONLY TELEPHONE IN STAFFORDVILLE … TUMBLEWEED CAFÉ IS ATTRACTING REGULAR CUSTOMERS WHO POP IN FOR COFFEE AND A SLICE OF PIE OR SOME OF HOLAND’S CHOCOLATE SWIRL CHEESECAKE. THE CAFÉ’S HOMEMADE BREAD AND SOUPS ARE ALSO BECOMING ITS TRADEMARKS.” ACCORDING TO THE HENDERSON DIRECTORIES, THE WONDER CAFÉ WAS LOCATED AT 432 13 STREET NORTH AND WAS OPERATED BY LOU ED HONG FROM 1939 UNTIL 1954. FROM 1955 TO 1960 THE CAFÉ WAS KNOWN AS WONDER CONFECTIONARY. THEN IN 1961 TO 1960, IT WAS OPERATED BY GLEN E. KERNEY AS WONDER CONFECTIONARY. IN 1971, WONDER CONFECTIONARY WAS OPERATED BY JOSEPH BOISVENUE. IN 1972 THE PROPERTY WAS VACANT AND SUBSEQUENTLY USED FOR OTHER PURPOSES. A NOTICE FROM THE LETHBRIDGE HERALD, PUBLISHED AUGUST 12, 1939, READS AS FOLLOWS: “LOU HONG HAS PURCHASED THE SNACK SHACK COFFEE SHOP, 13TH STREET NORTH, AND HAS CHANGED THE NAME TO WONDER CAFÉ.” AN ADVERTISEMENT FROM AUGUST 14, 1939 READS: “BUSINESS CHANGE. I HAVE PURCHASED THE SNACK SHACK COFFEE SHOP AND HAVE ADDED GROCERIES AND CONFECTIONARY. I WILL CONTINUE TO SERVE LUNCHES, ICE CREAM DISHES AND COLD DRINKS. YOU WILL LIKE THE SERVICE. THE BUSINESS WILL IN FUTURE BE KNOWN AS WONDER CAFÉ. 13TH ST. AND 5TH AVE. N. PH. 2155. LOU HONG, PROP.” SEE PERMANENT FILE FOR HERALD ARTICLES AND A TRANSCRIPT OF THE INTERVIEW.
Catalogue Number
P20150034000
Acquisition Date
2015-12
Collection
Museum
Images
Less detail